One of the most significant moments in one''s life is when he or she becomes a mother or father. Studies show that the first three weeks are the most complex mentally, and are characterized by high sensitivity, anxiety and lack of confidence in front of the newborn.
So we designed new packaging for Huggies newborn, that are all about softness and soft touch, and bundle like the softest cotton garment.
Every detail of the design tells a narrative: stitching, buttons, typography and size icons.
We found a unique and exciting way to give the consumer a sense of security, a feeling which he misses so much.

Design elements
Icons development