Kita for Kotex
Kita is a youthful product directed at young girls just entering the world of feminine hygiene.
The character “Kita” is the girls new best friend. Kita has her own social media channels, website, music videos, fashion world, and other fun options to engage with. Kita is there for young girls, providing helpful tips, and information they may otherwise be embarrassed to ask about.
Our task was to do initial research, create the character, and design the packaging which is fun and friendly. This campaign won the Effie Awards in Israel in 2009.