Danone Pro is a protein-rich, thick and creamy yogurt. Danone Pro is designed for people who are physically active, no matter the frequency or intensity of their activity.
Before and after working out, there is a window of opportunity where protein-rich nutrition can build and restore muscle. Danone Pro contributes to sound, healthy nutrition as a way of life, without compromising on taste, fun, and pleasure.
When designing the packaging of the new Danone packages, our challenge was to develop a new visual language inspired by the world of active sports, combining the impression of rich texture with the effect of muscle-building protein. We designed a dynamic, geometrical world that creates a 3D effect, integrating the world of sports with the yogurt’s statement of health.