Naaman is the largest and leading import housewares and kitchenware in Israel, combining two passions for food – cooking and entertaining. It provides a wide range of cooking supplies and kitchen utensils, gadgets and innovation, along with serving dishes and styling for home entertaining.
We were asked to create a new visual language to reflect the affinity between the two worlds, to portray the professionalism and the expertise required of an authority on cooking. We wanted to express a passion for food and the excitement that accompanies cooking and entertaining.
Throughout the process of language development, we redesigned the logo and corporate identity and we created a new packaging for the wide range of products, along with the final store design.