Graffiti is a leading Israeli company business office supplies. In 2014, Graffiti set a launch of an online store adapted to private consumers’ individual needs. Graffiti asked us to create a new language, to rebrand and design their new website.
Throughout the process of language development, we understood that beyond simple office supplies, Graffiti offers a platform for personal expression and a place for imagination and creativity, Stemming from an understanding that the simplest things can potentially lead to the biggest ideas. We created a language of simple icons from the office desktop, integrating them into a new story time and again.